How to Create Good Website?
Having a great website for your business is crucial if you want to give your clients a memorable and browsable experience, yes you read it right, we said ‘browsable’. Imagine this, will you continue browsing a website, which takes ages to load and does not have anything to inspire repeat visits? We are sure you would not want to land on that website again. The same implies on your consumers also, like you, they also need something that uploads quickly and adds value. Great businesses know the worth of their online presence and, therefore, they invest time, effort and money to make their virtual presence worthwhile and unforgettable for the clients.
Many new businesses and entrepreneurs make the mistake of thinking that website developing does not require any plan and can be done by anyone, freelancer or a company, which is not at all a good thing for your business. To build a great website, it is important to have a clear and comprehensive plan and a source that has the required experience and professionalism to complete the project.
Elements of a Great Website
Following are some of the key elements of creating a great website:
1. Used Best Technologies For Website
While designing a website, choosing the appropriate technology is the foremost thing as it is the framework on which the entire site is based. With the development in software and IT industry, different CMSs and website development technologies have come forward that help the developers in building static and dynamic websites that are more of a full of life experience than plain internet sites. Some of the main technologies include:
These languages are used to build and develop a website’s front-end and backend structure that creates the appearance of a website. While there are several different kinds of scriptiog languages, following two are amongst the most commonly used ones:
I. HTML5 Based Web
HTML5 is a markup language that is used to display content on the World Wide Web, or the internet. Published by the W3C (World Wide Web Consortium) on October 2014, it is a part and the up to date version of the HTML standard language. HTML5 is designed to improve the existing working of the language and make it compatible for contemporary multimedia and graphical content with detailed processing models to handle documents and cross-platform mobile applications. New application programming interfaces (APIs) include:
- Timed Media Playback
- Editable content
- MIME Type
- Protocol handler registration
- Web Messaging
- Drag and drop
II. CSS is Best Display Scripting Language
Cascading Style Sheets (CSS) is a scripting language used to display the appearance of web pages along with their colors, layout and fonts. It is a vastly adaptive style that allows the developers to adapt the appearance of the site as per the device like large screens like desktop, small screens like phones and printers. It is used independent of HTML Web and can be tagged with any XML-based markup script; this makes the maintenance of websites, sharing of style sheets and modifying web pages as per the medium, an easy process. It separates the content from presentation and makes it adaptable as per the device and its frameworks include Foundation, Blueprint, Materialize, Bootstrap and Cascade Framework.
Content Management Systems (CMS)
CMS is a computer application that is used to create and modify digital content; with its advent, people with little and limited web development and management knowledge and experience can also create and manage websites and blogs with ease. Some widely used CMS includes:
I. WordPress is one of the top cms in Karachi Pakistan
Probably the most commonly used content management system, WordPress is a free digital content creation and management tool that is used to design dynamic websites. Initially, it was designed as blogging software but, as time passed, it is now used as a full-fledged development tool. Its interface is quite robust with a number of in-built themes and freedom to stack plug-ins for search engine optimization and social media optimization purposes. Moreover, one can also download WordPress themes and use them to build highly interactive and engaging websites.
II. Magento Safe and Secure Ecommerce Platform
Magento is an open-source e-commerce platform that is written in PHP and provides two separate platforms namely Magento Open Source and Magento Commerce. Contrary to version 1, Magento V2 has several improved features like enhanced user experience and consumer conversion rates, enterprise level expandability, integral and rich snippets, developed page caching and a number of other improved and efficient features that help developers design and build effective e-commerce platforms.
III. Joomla is User Friendly Website Development Platform
It is an open-source and free content management system used for publishing digital content and is structured on a model-view-controller framework that can also be used outside a CMS. Its scripting language is PHP and it utilizes OOP, object-oriented programming techniques and software designing scheme, stocks information in MYSQL, MSSQL or PostgreSQL. Some of its key features include page caching, news flashes, RSS feeds, and pages with printable versions, search guidance and language internationalization support. Joomla’s extensions include components, modules, plugins, templates, languages, libraries, files and packages with each of them having its own functions.
Types of Websites
Some of the chief different kinds of websites include:
I. Div Based Website
DIV based website design comprises of division tags that appear on a web page as rectangular blocks of particular height and width. These block divisions are used to separate the content of the web page while the divided blocks can be used with independent layout. These are tableless designs and tableless coding is a design scheming technique that is managed without the use of HTML tables. With the rise of web 2.0 and search bots’ preference of W3C attuned layout and web users demanding websites with fast load time, the popularity and magnitude of tableless DIV based web design have increased.
II. Simple and Static Website
A simple and static website is a site that is fixed and non-moving content as the page is written in HTML and displays the same content to every visitor. These are the most basic kind of websites and probably they are easier to create and manage as, once created, they are not required any high-end technology or skills. These websites do not require any advanced web programming or database blueprint and can be created with some HTML pages and a web server to publish them.
III. Database Based Dynamic Website
A dynamic website is the one that has data that changes according to the visitor’s location, time zone, day, native language and a number of other things that change and modify as per the visitor’s preferences. Unlike static website that only requires few HTML coded pages, dynamic websites may have either client side or server side scripting, or sometimes both. The combination of both the programming types generates the auto-modifying web content and has HTML as the basic scripting language.
2. Creative and Attractive Designing Element
As per the research, visual content gains more engagement and reduces bounce rate; websites with great and relevant visuals and graphics receive more traffic then the ones having generic images. Designing element is an important part of a website creation and, just like other parts of a site; it requires attention and thoughtful plan to avoid any last minute issues. Designing comprises of several different features when it comes to creating a good website; it includes the right color combination, design balancing, new and fresh look and highly responsive design.
I. PSD to Html
PSD is the abbreviated form of Photoshop Document, it is a layered image file used in Adobe Photoshop and enables the user to work with the layers of the image. It is a major design file and is used in every graphic related projects and convert the flattened image into a .JPEG, .GIF, .TIFF or any other file format. It gives clean and high definition images that can be further transferred to Coral Draw and other software to enhance the image quality. However, once converted, PSD cannot be converted back to its initial file format so it’s better to save the .PSD file for any future usage. Psd is easily convertable in any website layout or format.
II. JPEG to Webpage
Joint Photographic Experts Group, JPEG, is a standard image compression software used in a number of image file formats. It offers high quality images with definition and colors, which is why a number of digital cameras and photography tools and software uses it. Other than capturing images, JPEG is used to store and transfer the photographic images on the internet, however, all the variations are called JPEG.
JPEG format can be encoded in a number of ways including:
- Color space transformation
- Block Splitting
- Discrete cosine transform
- Entropy coding
PSD is used to design and create mockups for the website that are afterwards converted into HTML site. There are a number of ways to convert PSD to HTML while some CMSs like WordPress come with an inbuilt feature to convert the images into HTML coding.
3. Development Element
I. ASP.NET for Web Applications
Want to build an enterprise- class web application with minimal coding? Delve into the world of ASP.NET. It is an integrated web development model, which is a part of the .NET framework and provides all the necessary tools required to build topnotch web applications. It differentiates in a number of ways from the classic ASP version as it allows:
- Faster applications run time
- Improved early stage and runtime error handling
- Usage of multi-language capabilities of .NET CLR (Common Language Runtime)
- Extensive collection of controls and class libraries that facilitates in quick applications development
It offers three web application development frameworks including ASP.NET Web Forms, ASP.NET MVC and ASP.NET Web Pages, which are all fully stable and allows great web application development. Besides, to further perk up its functional capabilities, Microsoft has introduced some framework extensions:
- ASP.NET Handler
- ASP.NET SignalR
- ASP.NET AJAX
- ASP.NET MVC
- ASP.NET Razor
- ASP.NET Dynamic Data
- ASP.NET Web API
II. PHP Based Secure Website
An acronym for Hypertext Preprocessor, PHP is a programming language used for general purpose of developing server side web. It is an open source commonly used language that can be implanted into HTML and paired with several web template system, CMSs and multiple web frameworks. It is probably the most widely used scripting language and the reason for this is that it is highly compatible with a various web servers, operating systems, platforms and relational database management systems (RDBMS). PHP is also used to build dynamic websites and images while the code is developed by an interpreter employed as a web server component or Common Gateway Interface (CGI).
It is an open-source relational database management system (RDBMs) while its name is a mix of the co-founder’s daughter’s name, My, and the abbreviated form of Structured Query Language, making its full name MYSQL. Besides, MYSQL is a key module of an open-source web application software stack, LAMP, which is an acronym for Linux, Apache, MYSQL and Perl/PHP/Python. Some of the applications that utilize MYSQL are TYPO3, Joomla, WordPress, Drupal, MyBB, phpBB and is used in a number of high-end websites. MYSQL’s free graphical administration applications to be integrated with it are Database Workbench, Adminer, LibreOffice Base, MYSQL Workbench, DBEdit, OpenOffice.org and several others.
Microsoft SQL Server is a RDBMS developed by Microsoft to store and retrieve data and information that is requested by other software applications that run on the same system or a computer across a different network. Microsoft introduces several editions of MSSQL that are directed at multiple audiences and work pressures from small-scale applications to large ones with simultaneous users. MSSQL Server comes with several add-on services as replication services, reporting services, notification services, integration services etc.
4. UI and User Interface or Frontend Designing
For a great website, interactive user interface and front-end designing; your consumers will come in touch with your website before they actually talk to you. Therefore, easy to navigate user interface and engaging web design are keys to keeping your consumers glued to your site and further move down the consumer funnel.
I. User Friendly
Great web designs are user friendly as they guide the visitors through the whole website with ease as well as encourage them to take the desired action. User-friendly interface and frontend design includes easy to navigate web pages with relevant and high quality graphics that help the visitors in understanding your business. Such websites are easy to use and offer great user experience, which results in word of mouth marketing and you will get your loyal customer who will be your advocate and bring other potential consumers to your site.
II. Easy and Fast Browsing
No matter how big or small a website is, if it is taking too long too long to load, it will not yield successful results. In our contemporary world, we demand instant results and answers and, therefore, a website that is hard to browse or require any special skills will not catch our attention. To make the browsing easy, use images and graphics that speak for your business and tell your consumers about it, in simple language. Visual content is way engaging than written one, invest in your business’ visual story and make the pages easy to browse by giving directions and improving page load time. A general rule of thumb is, less is more, keep the directions clear and less in number.
III. Compact and High-End Search
Great UI, front-end designing, easy browsing and compact and high-end search are interconnected with each other; the more clear and user friendly a website is, the more good ranking it will get from Google. As per Google’s latest search bot, relevant and high quality content is now the only way to rank high in searches. The bot considers everything from UI to designing and content to see how well the website is working with the consumers. High quality visual content augments SEO purposes and results in high-end search results and brand visibility that makes your business more accessible and easy to reach.
IV. Color Choosing for Webpage
Color plays a vital role in enhancing the look of the website; however, it is important to choose the colors that are relevant to your business and reflects your brand identity. The choosing of color of your website depends on business’ nature, for instance, pink and red colors are more suited for businesses dealing in cosmetic and feminine luxury products while construction and architectural businesses should use solid colors like blue, cream, brown, black etc. While designing your website, thorough research is a must, see what your competition is doing and what is trending. Making a proper and thorough plan will save you both time and efforts as it will keep you and your design team in line with the plan.
5. Content Writing and Data Gathering
Content is the lifeblood of a business and if you want to keep your clients engaged and build a reputation of an authority then you need to take care of your website’s content. Like any project or assignment, proper content planning and creation requires brainstorming and detailed strategy, which is crucial if you want to succeed.
I. Information and Data Gathering
When starting to work on a project, especially if it is related to website and content, gathering as much data as possible is key to successful and effective content creation. While preparing to start on the website project, research what your clients, consumers are looking for, and what is trending. For instance, if you are working in software industry then you should know about the latest developments and present day markup languages. Once you get the required information, it would be easy for you to proceed with your website development.
II. High Quality and HD Images
High quality images are a just for good display of your products, memorable user experience and good search engine rankings when they are combined with Meta tags. Besides high quality content, high quality and relevant images do great things when it comes to having a great and memorable website. It increases user engagement and views on the site, reduces bounce rate and increases the chances of lead conversion. In short, having high quality and relevant images will help with making your content interesting, comprehensible, shareable and memorable.
III. Good and Unique Text/Content
Content is the most significant aspect of a site’s success as it initiates the working of SEO, which is important for any website’s visibility. However, with the surfacing of a number of websites, it has become quite difficult to cut through the competition and gain visibility. Good and unique content helps in instating your position as a market authority and leader and makes you a credible source. Getting people sign up for your mailing list is not enough; you need to remind them about yourself if you do not want to be lost in the backdrop. While creating the content, research your audience, their interests and needs and create your content around it.
IV. Website Sitemap
A sitemap is a complete map of a website and all the visible pages; it contains page information also as when the page was created and modified and its relevance with the website and other pages. One of the main advantages of Google sitemaps is that they make indexing easier for the search bots and help the visitors in knowing a site in a glance. Chief benefits of having a sitemap include automated notification whenever your site’s content is updated, easy search engine indexing, you will be easily accessible by your clients and you can learn about your consumers and if your content needs any improvement to attract more visitors.
V. Catchy Slogan and Header Text
If you think your customers will notice you on their own, good luck with it, it is not going to happen; if you want them to notice you, you need to make them do it and catchy slogans and header texts are here for your rescue. Slogans are catchy phrases that are designed to catch instant attention and inspire action in the clients. Header texts are good for both your SEO and visitors; think it this way, you visit a website and it is all filled with content with no headings, confused right? Don’t worry it is completely normal. With header texts, search engine crawlers will learn what your website and pages are about and index it accordingly.
6. SEO & SMM Plugin & Script
Without proper SEO and SMM no business can survive and prosper; search engine crawlers look for relevant keywords that describe a website and what the business is about. Optimization is not only the content you publish on the website or blog, rather it is about adding relevant keywords to different parts of your site like page URL, page description, proper page title and headings. By optimizing the mentioned things, you make sure that your website is giving the right message to the web crawlers, which is to show your website in Google search engines.
Major CMSs like WordPress have inbuilt features to incorporate different effective SEO and SMM plugins that make websites search engine friendly. Likewise, social media platforms also work on keywords that are added via page descriptions, blog descriptions and hashtags, all of which contribute to healthy social media marketing campaigns. Main social platforms like Facebook, LinkedIn, Twitter and Google use keywords to gather and direct traffic and audience to your business.
Though a number of websites do not have a robots.txt file, it really helps and augments your website’s SEO efforts. A robots.txt file directs the search engine crawler to the site pages that you want to be indexed and which ones you want it to avoid. It is a simple text file and is placed into the root directory of your website and is a crucial part of your SEO as it signals the Google bot to get important information from the pages, which is significant for good search engine rankings. Providing a proper and well-built sitemap also helps the Google bot to get the important information about the site pages and index it with ease.
7. Windows and Linux Based Web Hosting
Web hosting is an internet-based service that allows the websites to be accessible via World Wide Web; companies offering web hosting provides server space, which is owned or rented by the respective client. Web hosting companies also provide internet connectivity and space for official email accounts. Web hosting is of different types and sizes including:
- Free web hosting, with limited service
- Shared web hosting
- Reseller web hosting
- Collocation web hosting
- Cloud hosting
- Clustered hosting
- Grid hosting
- Home server
Cpanel and Linux are amongst the most popular and efficient web hosting and operating system as they offer a number of effective tools that make the website controlling process easy and fast.
I. Cpanel Supported Web Hosting
Started as the control panel for the now defunct company Speed Hosting, Cpanel s now one of the major Linux based web hosting control panel. With its graphic interface and automation tools, it abridges the website control process and utilizes a three-tier design that addresses administrators, resellers and end-user website owners. Cpanel can both be used as a dedicated or a virtual private server and runs on Linux operating system. It offers following application and email based support:
- BIND (DNS)
- SMTP services
II. Linux is a Secure Servers
Linux is the most popular and widely used operating system and is utilized by a number of things like smartphones, cars, home appliances and many other things that are used in our daily lives. It manages all the hardware resources of a computer and aligns it to be used with the software. Linux has evolved into the most reliable and dependable computer operating system as unlike with any other OS, the user does not have to combat against frequent malware, viruses, website crashes and slow down and license fees. It is absolutely easy and free to install and use and you can modify it according to your requirements. Comparatively, Linux is much cost effective solution, which is easier to operate and access than the Windows Based server than can cost up to $1,500. Since Linux is an opensource software, anyone can modify it and then redistribute the modified copy. Some of the well known Linux distributers are;
- Ubuntu Linux
- Linux Mint
- Arch Linux
8. Security & Website Speed
After great content, graphics and web hosting, your website needs a strong security system to prevent any future hazards. Building a website and converting it into a brand requires loads of efforts and time and therefore, to secure your brand, you need to have a solid security plan. The internet is inclusive, which means everyone including the people who may jeopardize businesses have access to it. There is a number of hacking attack cases where the hackers hacked the entire website and, in many cases, the owners had to suspend the services until the site is retrieved.
SiteLock is a tool used to secure the websites and servers; it scans them for any possible security related perils like malware, Trojan viruses, ransomware and any hacking dangers. After scanning your site, it will either fix the problem or warn you against it along with guiding about next steps. It is a global leader in cyber security and offers cloud based website security with 360 degree monitoring, fixing of errors, preventing possible attacks and speeding up the website’s performance. Some of its key functions are;
- Spam Screening
- Business Verification
- Site Verification Certificate
- Blacklist Screening
- Malware Screening
II. Symantec SSL
SSL (Secure Sockets Layer) is a paradigm technology to keep the internet connection and cyber data that is transferred between two mediums secure and locked. The two mediums can be either a server and client, like an ecommerce site and shopper, or two servers like an application with some crucial personal and financial data. It processes the data transfer by encrypting the information being sent to the receiver’s end. It transforms the information into encrypted algorithm and scrambles it to prevent hackers from reading and stealing sensitive data. SSL’s key functions include:
- Encryption and Data Protection
- Server Authentication
- Data integrity and Authentication
9. Complete QA before Launch
Once the website is prepared, it is time to have a detailed and complete QA before launch; Quality Assurance process makes sure that none of the errors is left unanswered and the site is fit for final launch. While visiting a site, the very first thing a visitor notices is how quick the pages are loaded and if it’s taking ages then it’s very much likely that the visitor will leave it without complete browsing. Checking the speed of all pages is a must if you want to minimize bounce rate and keep your audience glued to your site. Broken links, alignments, spelling and blank extra spaces are some of the thinks that should be addressed before publishing the website. You are dealing with smart audience and even smarter Google bots, they will notice any, and every, discrepancy in your website’s structure and content, which will send off signals. It is crucial to have a detailed Quality Assurance of your website to avoid any future and likely menace.
Karachi Office Numbers:
Call Us: (+92-21) 34825123, 34812988, 34817357